Microsoft Blackwelder

Cutting Edge Digital and Physical Transformation into a New Media Lounge

New Media Immersive Lounge

VVOX's created a new media lounge that leverages technology in new and innovative ways to improve the way we experience buildings and spaces. The renovation includes a collection of AI, kinetic motors, and video-based interactions. The second public platform of its kind for Microsoft Lifestyle and Marketing in Los Angeles, California, the lounge invites viewers to engage and playfully interact with space rather than be a passive viewer.

Unforgettable Realities

This interactive media wall invites users to go beyond the facade. By simply walking across, users can dive into one of 5 scenes or video. All of which are in perfect sync and running simultaneously. The experience showcases generative content, Unreal scenes and a variety of animation techniques. Users can move against the media facade at a whim and with each movement trigger spontaneous visuals. It's unlikely anyone will experience the same visual experience twice. People can even playfully interact with characters as they move along the facade. This was a truly fun and epic undertaking. Planning the scenes, videos and interactive actions so that everything would be synced in a mind-blowing experience was an awesome opportunity to work on with Microsoft.

Cortana Interactive Lobby Wall

This installation brings a new twist to the traditional lobby welcome experience while arousing people’s growing fascination with AI and robotics. First, the custom hickory frame transforms itself as it begins to initiate a conversation. With kinetic motors, it creates an inviting first encounter.

AI Powered

Every time a guest asks a question, the Cortana AI assist will be triggered to respond with an appropriate expression answer.

Our concept renders for Cortana wall and the passageway

Cortana build behind the scenes


An artificial intelligence-powered concierge robot greets and playfully interacts with guests. The robot is based on Nao, a popular humanoid bot made by French robotics company Aldebaran.

Art Direction: Kamil Nawratil Technology Direction: Kamil Nawratil Developer: Javier Cruz Nao Programming: Matt Felsen HoudiniFX/CG Animation: Kamil Nawratil CG Animation Mark McCallum Physical Computing: Zyia Zhang Physical Computing: Danara Sariouglu Fabrication: VVOX Studio